Randall introduced a new website, making it more straightforward than ever to browse and buy a selection of Randall amplifiers and guitar cabinets.
“The new Randall website represents a complete redesign of the architecture, functionality and content of the previous site,” Randall vice president of sales James Tsaptsinos. “It features a strong new look that highlights our products with glossy photos and an easy-to-browse arrangement — plus mobile device optimization that is vital to reach and engage with today’s mobile-centric buyer audience.”
According to Tsaptsinos, about half of the site’s traffic comes from mobile phones, underlying the need to adapt the site for this new market reality. “This new site allows us to hammer home what is most important and unique about each Randall product in a way that mobile users have never experienced before with the Randall site,” he said.
The new site also eliminates clutter through displaying products by model and routinely updating the “featured products” section on the homepage. “With every addition we make,” Tsaptsinos noted, “the new Randall website lives up to the standard of excellence that consumers have come to demand from Randall amplifiers and accessories. With the launch of the new site, Randall is better prepared to help a new generation of players find the product that best suits their desires.”