PRS Guitars unveiled its Pulse Artist program, which is designed to support local artists worldwide. While PRS is known for artist endorsements from the likes of Carlos Santana, Mark Tremonti, John Mayer and more, this program shifts the focus to PRS players who are making waves in their local music scenes.
“As the world of music progresses past big-budget label deals and relies more on discovery, we wanted to develop a program that supports and showcases influential regional players,” Bev Fowler, director of artist relations, said. “We are excited to be able to help amplify these musicians and their art, and help to connect more people through music.”
This program will utilize PRS’ dealer network to provide local access to some of the benefits of an endorsement, while also serving as a potential “stepping stone” to becoming an official PRS artist. With their annual membership, Pulse Artists will be granted exclusive discounts on guitars, amps and accessories through their local PRS dealer and will be showcased on a dedicated Pulse Artist roster on PRS Guitars’ website. PRS social platforms will be utilized, as well as the creation of editorial content to amplify these artists and share their music, news and progress as they pursue their musical journey.
To kick off the program, PRS has announced a small number of musicians who will be included in the 2021 PRS Pulse Artist lineup, including:
- Scott Reeves
- Desiree Ragoza
- German Gallardo
- Sophia Gripari
- Arwen Gutdem
- Phillip Hamilton
- Jimena Fosado
- Daniel Fonseca
- Keona Lee
- Terence Young
Artists can submit their application to become a Pulse Artist through any authorized PRS dealer. Submissions will be accepted from September 1 to October 31. All applications will be reviewed by the PRS Artist Relations team, and the inaugural group of 2021 PRS Pulse Artists will be announced on December 15.
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