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August 2016 Digital Edition

Staff
COVER STORIES Lesson Learned! For many MI retailers, the unfortunate fact is that simply selling musical instruments isn’t enough to survive and thrive. That conundrum has led to the creation of the “add-on sales opportunity.” Given that consum...

Lighting Boosts Your Sales: A Case In Point

Will Komassa
If you ask one of the owners of a professional lighting manufacturer why stocking lighting in a retail environment is important and profitable, you should…well…probably expect a certain amount of bias. Nevertheless, that’s exactly what The Retail...

Grow Sales And Retain Customers By Stocking Lighting

Alfred Gonzales
The world of lighting has changed immensely over the past 10 to 20 years. LEDs have replaced halogen lamps, and advances in technology mean that equipment is both more exciting and more reliable. At one time, some retailers might have been wary o...

DJ & Lighting Products Continue To Help Power MI Stores

Dan Ferrisi
DJ gear and lighting equipment present a compelling value proposition to full-line, brick-and-mortar music stores. At a time when retailers are feeling the squeeze from Amazon.com and chain retailers—not to mention digital devices that are drawin...
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The Feeling Is Right For Ladies Night At DJ Expo

Matthew Van Dyke
The feeling is right for Ladies Night at DJ Expo, presented by Peavey Electronics and Grammy-winning producer RedOne on Tuesday, August 16, at the Blue Velvet Theater in Scores Atlantic City – Trump Taj Mahal. From 6:30-8:30pm, a lineup of all-fe...