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Be Better Than You Were Yesterday

Ahhh…February. I love February! For me, it’s when the new year really starts to take hold. January is an extremely busy month; generally, retail sales are still strong, and we find ourselves spending half of the month attending the NAMM Show and our ...

GC storefronts…coming soon to a shopping center near you?

Star-Studded She Rocks Awards Celebrates Five Exciting Years Guitar Center Expands National Presence With New Store Openings Electro-Harmonix Introduces Canyon Delay And Looper Pedal Source Audio’s Updated Neuro Mobile App Includes Overd...

Five Things You’ll Need To Start Making Great Videos

By now, you likely understand how your brick-and-mortar retail store can benefit from video marketing. Videos can inspire action and increase trust in your brand. They help you add faces and personalities to your store’s online presence. They can imp...
NAMM-Show-17

Now Hear This!: NAMM New Product Wrap-Up

Last month’s NAMM New Product Spotlight featured dozens and dozens of music products that MI manufacturers introduced at the 2017 NAMM Show. Amazing as it might sound, those nearly 60 products barely scratched the surface of what was unveiled in Anah...
Respected MI vet sits down for a revealing Q&A session

Respected MI vet sits down for a revealing Q&A session

Audix Releases Its Performance Series Wireless Systems, Deering Banjo Company’s Goodtime Six 6-String, Steel-String Banjo, Radial’s Direct Drive Combination Amp Emulator And Direct Box, Yamaha Showcases HPH-MT5 And MT8 Studio Monitor Headphones, The Retailer Chats With Casio’s Mark Amentt For “Five Minutes With”

February 2017 Digital Edition

COVER STORIES Gimme Shelter The 2017 NAMM Show, emanating from the soon-to-be-expanded Anaheim Convention Center, might have been a washout when it came to the weather, but The Retailer’s editorial team left the show thinking that fourth-quarter ...

Yamaha Presents ‘Revstar Garage’ At NAMM Show

Yamaha Corp. of America (YCA) and Yamaha Motor Corp. USA (YMUS) came together for the second year in a row to showcase the company’s “Revstar garage” concept at the NAMM Show, held in January. Embodying the company’s “Two Yamahas, One Passion” philos...