February 2017 Digital Edition


Gimme Shelter

The 2017 NAMM Show, emanating from the soon-to-be-expanded Anaheim Convention Center, might have been a washout when it came to the weather, but The Retailer’s editorial team left the show thinking that fourth-quarter storm clouds for the music products industry might have passed, ushering in some much-needed sunshine in 2017.

Now Hear This!

Amazing as it might sound, the nearly 60 products we featured in last month’s NAMM New Product Spotlight barely scratched the surface of what was unveiled at the NAMM Show. Therefore, as has become The Retailer’s custom, we present this month another 21 new releases we feel are most worthy of your attention.


The Music & Sound Independent Retailer


Five Minutes With

Casio America’s Electronic Musical Instrument Division is rapidly growing in both prestige and market share. That’s due not only to its talented R&D team, but also to its sales and marketing brain trust, of which Mark Amentt, Director of Sales, is a key member. In our interview, Amentt discusses his career, Casio’s continuing evolution and the company’s firm commitment to dealers.


MI Spy

San Francisco CA has a rich musical tradition, particularly when it comes to jazz and the blues. So, it seemed like a fitting destination for the MI Spy. This month, The Chief demanded intel on electric guitars. With a well-rehearsed cover story and BART fare in hand, our super sleuth set out to investigate.


Special To The Retailer

Michael Lux, Director of Video Production at Reverb.com, builds on his previous op-ed with a discussion of five things you’ll need to start making great videos for your store.

From The Trenches

According to Allen McBroom, you need to own your personal time. Decide when it is, and then enjoy it. Refuse to allow non-critical situations to interfere with it.

Confessions Of A Retailer

The new year is when you dive in and begin to work on your business, instead of just in your business. Donovan Bankhead shares some of his favorite ideas.

Shine A Light

Deep in the heart of Columbia SC lies a music scene that Justin Sims described as “the best kept secret in the country.” Serving it is the venerable Sims Music.

Retailer Rebel

This month, Gabriel O’Brien has spent a lot of time thinking about the music retail business, and about how much he relies on the good people working in it.


Evidence indicates that the majority of consumers will shop at physical stores if the retail experience is good. Retailers must take care of the storefront, and suppliers need to have dealers’ backs.

Under The Hood

The Floyd Rose Audio Collection Headphones are price-conscious, high-quality new products built for the working musician.

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