Musikmesse (7-10 April) and Prolight + Sound (5-8 April) are set to turn the city into a magnet for tens of thousands of visitors from all over the world. A total of 2,043 exhibitors from 60 countries have signed up to present their latest products and innovations.
This year, the fairs boast a new concept that, according to Musikmesse, “serves the individual requirements of the segments represented and is oriented towards current and future challenges and social trends.”
After years of ups and downs for the MI trade, Germans are once again spending more money on making music. While conventional retailers continue to struggle to hold their market shares, suppliers combine online and offline sales channels to maintain reliable profits. Musikmesse is now focusing more on the challenges facing the trade in this age of increasing digitalization.
Together with the umbrella organization of the musical instrument and music equipment sector, SOMM, Musikmesse is launching the new Business Academy, at which experts from the industry will speak about subjects such as web shop optimization, customer retention through social media and legal requirements in the online trade. Trade visitors will be able to see vivid examples of how to present musical instruments effectively at the Future Shop exhibition. Additionally, retailers and proprietors will have the chance to discover how to make shopping a positive experience for their customers while small shop keepers can benefit from the advantages offered by e-commerce. For the first time, Musikmesse will have a special exhibition hall reserved for trade visitors.
The fair will be open on all four days not only for music professionals but also for private visitors. With new event areas and the support of renowned musicians, Musikmesse will attract even more music lovers.
The Drum Camp will offer exclusive performances by world-famous drummers, such as Mike Terrana, Karl Brazil and Mikkey Dee on their original drum sets, as well as advice for beginners and experts.
At the Club Forum, top producers will explain how a song can be made into a hit using the right technical facilities. Visitors to the Classic & Future Forum can enjoy a fascinating program of events revolving around classical music. Moreover, the Musikmesse Street Food Session in the outdoor exhibition area will offer culinary reflections, musically themed.