Music China will begin tomorrow and take place from October 28-31. The 19th edition of the show will host a total of 1,104 exhibitors, displaying their latest designs across 11 halls at the Shanghai New International Expo Centre. Over the next four days, visitors will filter through the fairground to source from a complete range of musical instruments and accessories.

Despite the fact that some overseas representatives are not able to journey to Shanghai because of travel restrictions, many overseas brands have arranged their local sales offices to represent them at the show. The fair has attracted a number of international brands, including C. Bechstein, Casio, ESI, Hsinghai, Kawai, Pearl River, Roland, Samick, Schimmel, Seiko, Steinway, Taylor Guitars and Yamaha.

This year, Music China’s fringe program will once again feature its signature educational event, the NAMM CMIA Industry Forum, where industry leaders will explore hot-button topics. Wang Shicheng, president of the China Musical Instrument Association, will give an opening speech at the forum, while representatives from NAMM will speak to the audience virtually.

The NAMM University courses will also offer insights on opportunities amid the pandemic, as will the China Music Retail Development Summit, which will dive into the topic “New Situation, New Pattern and New Development.” The keynote speech will be given by Tian Jiaxin, Steinway Artist, and messenger of Peace of the Beijing Municipal UNESCO Clubs Association.

“I am proud that we’ve overcome many obstacles to be able to launch this year’s Music China, and I am grateful for the strong exhibitor turnout under the current situation,” Judy Cheung, deputy general manager of Messe Frankfurt (HK) Ltd, said. “We insisted on launching this year’s Music China because we understand that this meeting opportunity is beneficial for all within the industry as it serves as an engine to help move the entire industry forward. The most rewarding part of organizing Music China is to see our MI friends make use of our platform to conduct business, network, learn new skills and knowledge, and enjoy music.”

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