Music Nomad introduced All May Long Guitar Care Month, an international marketing plan to promote May as the official month to maintain, enhance and educate musicians on the care of their guitars.

“This is an opportunity for our dealer network to band together to promote their service business by offering specials and discounts on re-strings, setups and repairs,” said Rand Rognlien, Music Nomad founder.

Music Nomad is supporting dealers by sending in-store posters promoting All May Long to those who opt-in, along with a free bottle of polish to use on the bench with qualifying orders, along with online social media marketing and other vehicles to create awareness to both dealers and consumers.

“So many guitars and basses go un-serviced and could look, sound and play better. We want this campaign to help musicians get their gear serviced by their local store that may pass on discounts and specials to them,” Rognlien said. “It’s a win-win for everyone.”

According to Music Nomad, this is one of many programs it is implementing to support its dealer network. It recently stopped selling direct on their website and instead put a buy-and-find store button directing consumers to their dealer network.

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