Jerry Andreas has joined KHS America as the Director of Sales & Marketing – Education division.
An industry veteran, Andreas previously served as vice president of SKB Corporation, where he led all sales and marketing activities for the Music ProAV Division. Prior to joining SKB, he spent more than 18 years at Yamaha Corporation of America, where he started as the Drum Product Manager for Marching and Concert Percussion and rose to the Director of Marketing for the Pro Audio and Combo Division.
In his new role, Andreas will oversee all sales and marketing activities for KHS America’s Educational Division. This division includes Jupiter, XO and Azumi Winds, Mapex and Majestic Concert and Marching Percussion, Sonor Orff and the recently added Nuvo Instruments.
“Jerry’s belief in the power of music to change lives for the better and passion for music education align extremely well with our core values,” said Andy Strayer, vice president of sales & marketing for KHS America. “He is an extremely valuable addition to our team and we’re confident he’ll continue to create positive, memorable and differentiated customer experiences that will help to elevate all of the KHS America Brands.”
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