The NAMM Foundation’s 2014 public service announcement (PSA), titled “Bring More to Life,” is now playing for potential music makers worldwide. The second TV-ready PSA in the “Just Play” campaign focuses on the power of playing music. NAMM members are encouraged to share the new NAMM Foundation PSAs in their stores, on Web sites, social media, and with local TV and radio stations. Portuguese and Spanish language versions of “Bring More To Life” are now running in South America and on Spanish language stations in the U.S. Since March 2013, NAMM’s “Just Play” campaign has been selected for free TV and radio airtime valued at $10 million. The campaign also appears on billboards in airports, malls and bus shelters. Internet banner ads direct viewers to the NAMM Foundation Web site.
“One of the jobs of an association is to create effective messages that promote the industry it represents,” said Joe Lamond, President/CEO of NAMM. “NAMM created the ‘Just Play’ PSA campaign to promote the benefits and fun of playing music to those who don’t currently play. It’s now being seen all around the world. Using these high-quality video, audio and print messages from NAMM, our members can help create new customers and position their stores as the place to get started playing. We encourage all members to creatively use them in their diverse marketing efforts.”
The “Just Play” campaign features two TV-ready spots. The first, “No More Excuses,” encourages people of every age to let go of the excuses that keep them from learning to play a musical instrument and just play. This year’s “Bring More to Life” focuses on the power of music in people’s lives.
Members are welcome to play the PSAs in-store, request free airtime from their local TV and radio stations, and share these spots on Web sites and social-media channels. Assets that include posters and videos are available at www.namm.org/news/articles/just-play.
Just Play spots “Bring More to Life” and “No More Excuses” can be viewed at: http://youtube.com/nammorg.