Hal Leonard’s MI Product Division has entered into an exclusive distribution arrangement with German-based Cordial GmbH, makers of premium MI/pro-audio cables and cable accessories. The announcement was made by François Rousies, Cordial CEO, and Brad Smith, vice president of Hal Leonard’s MI division. Hal Leonard will be shipping orders in September.
Cordial features ready-made, German engineered cabling with hand-soldered Neutrik connectors. The company has more than 1,200 products in its lineup and more than 25 years of experience in the art of audio and data transmission.
“Cordial is a perfect fit for Hal Leonard,” Smith said. “Cables are part of every production. This fits with our mission to distribute items for every application and price point regardless of skill level. Retailers can get everything they need now from one source.”
“Cordial is passionate about our products, and the Hal Leonard sales team has the same appreciation for quality and deep selection to serve every need,” Rousies added. “They can take Cordial to resellers quickly, and our products are well positioned to complement all the other lines Hal Leonard offers, making premium cables a category now that will serve the dealers well. And their award-winning service fits perfectly with Cordial’s guiding business principal — integrity.”
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