Shure has teamed with Maroon 5’s Adam Levine for the AONIC 50 Wireless Noise Cancelling Headphones and AONIC 215 True Wireless Sound Isolating Earphones.
Shure’s AONIC 50 Wireless Noise Cancelling Headphones and AONIC 215 True Wireless Sound Isolating Earphones are sure to “Move Like Jagger,” because the company has teamed up with Maroon 5 frontman and former “The Voice” coach Adam Levine for these latest products.
The launch includes a multiplatform marketing campaign featuring Levine as the face of the new AONIC line. Developed by VaynerMedia and VaynerProductions, the campaign focuses on videos featuring Dillion Francis’ remixed version of Maroon 5’s hit “Memories.” The campaign tagline, “For Those Who Make Music. And Everyone Who Moves to It,” highlights the connection artists develop with their fans through their music.
“For the past 95 years, Shure has been making innovative microphones and audio electronics that meet and exceed customers’ expectations. From Elvis to Martin Luther King, Jr., from the Grammy Awards to the Olympics, iconic performers, leaders and communicators have trusted Shure to deliver their messages clearly, for all to hear,” Eduardo Valdes, senior director, global marketing, musician and consumer audio at Shure, told the Music & Sound Retailer. “The campaign features Adam Levine as the face of the new AONIC 50 Wireless Noise Cancelling Headphones and AONIC 215 True Wireless Sound Isolated Earphones, bringing to life the company’s longstanding heritage of supporting musicians who have trusted Shure gear on stage and in the studio. Shure has had the pleasure of working with Adam Levine for more than a decade, so it was a natural fit for him to be the face of the campaign. The AONIC line is engineered from decades of studio experience and boasts long-term value and professional performance.”
Back to the products: Shure’s first wireless headphones, AONIC 50, feature adjustable noise cancellation to help eliminate distractions for a truly immersive experience with the flip of a switch, stated the company. Users who want to interact with the world around them can activate Environment Mode to hear immediate surroundings. Up to 20 hours of battery life on a single charge provides a week of use without needing to recharge. Fingertip controls provide quick access to answer calls, adjust volume or pause music with a push of a button. AONIC 50 Wireless Headphones offer Bluetooth 5 wireless technology for enhanced stability and a range of up to 30 feet.
Featuring a dedicated, high-performance headphone amplifier, AONIC 50 supports popular audio codecs, including Qualcomm aptX, aptX HD, aptX Low Latency audio, Sony LDAC, AAC and SBC. When Bluetooth isn’t an option, AONIC 50 Wireless Headphones can connect to wired sources with a 3.5-millimeter analog audio input to ensure an uninterrupted connection to any device, including laptops for conference calls.
Built with the same design that musicians use for in-ear monitoring on-stage, AONIC 215 True Wireless Sound Isolating Earphones feature excellent audio with clear sound and deep bass, Shure stated. Designed for comfort, they also offer a secure, over-ear fit that allows the earphones stay in place even during high-energy activities. Sound-isolating technology blocks unwanted noise, but with a press of a button, Environment Mode lets listeners hear the outside world when needed. AONIC 215 True Wireless Earphones offer eight hours of battery life with three additional full charges from the included rugged, hardcover case for a total of up to 32 hours of battery life on the go.
Equipped with a premium headphone amplifier, AONIC 215 supports multiple codecs, including Qualcomm aptX, AAC and SBC, and offers Bluetooth 5 wireless technology for enhanced stability and a range of up to 30 feet. The product features the same modular design that Shure Sound Isolating Earphones are known for. Listeners can quickly go from wired to wireless with the proper accessories. The Secure Fit Adapter can also be purchased separately to easily transform any existing detachable Shure Sound Isolating Earphones, including the SE846, SE535 and SE425, into true wireless.
“The modular design of this product enables users to take their AONIC 215 Earphones and convert them from true wireless to wired in seconds, without having to buy a second pair of earphones to upgrade to the latest cable or wireless technology,” said Matt Engstrom, senior category director, global product management, Shure. “If you want to go from listening wirelessly on your phone to plugging in to a laptop for a conference call, it’s a simple switch, while keeping the same high-quality audio performance.”
When paired with the free ShurePlus PLAY App, listeners can personalize their noise-cancellation and Environment Mode levels. Available for iOS and Android, the PLAY app is also a full-featured music player with EQ, supporting standard and hi-res music files. In addition to the feature controls, the PLAY app lets users customize tone and voice prompts for important notifications, like power on/off, connection confirmation and low battery. The PLAY app can also be used to upgrade firmware for AONIC 50 Headphones and AONIC 215 Earphones.
AONIC 50 Wireless Noise Cancelling Headphones are available in two color options (black and brown) and retail for $399. AONIC 215 True Wireless Sound Isolating Earphones are available in four color options (clear, black, white and blue) and retail for $229. The True Wireless Secure Fit Adapter for use with any detachable Shure Sound Isolating Earphones can be purchased separately at $179.
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