Guitar Center Inc. has teamed up with the American Red Cross to create a dedicated effort to help people impacted by the California wildfires.

Guitar Center encourages customers to donate at any Guitar Center location across the country to help those affected by the California wildfires, or online via Guitar Center will match, dollar for dollar, total customer contributions collected during the period Nov. 14, through Nov. 28, up to $25,000. One hundred percent of all donations collected at Guitar Center’s retail stores across the United States or online will be provided to the American Red Cross during this period. Each donation enables the Red Cross to prepare for, respond to and help people recover from these disasters.

“We commend the incredible bravery and dedication of the firefighters, first responders and providers of aid who are tirelessly working to protect the communities our friends, family and neighbors call home,” Guitar Center CEO Ron Japinga said. “Partnering with a national organization like the Red Cross provides all of our customers with the opportunity to come together in support of those in need across California, no matter where you live or work.”

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