February 2018 Digital Edition

COVER STORIES

The Biggest Yet!

NAMM attendance spiked by more than 9 percent to a record 115,085 attendees, and exhibitors totaled nearly 2,000 last month in Anaheim.

Terrific 20

Thought our spotlight on 50 products being featured at NAMM wasn’t enough? Well, you’re in luck. We’ve added 20 more products that were featured at last month’s NAMM Show.

INTERVIEW

Five Minutes With

Get ready for an interview with not one, but two Peavey executives. Both Peavey Founder and CEO Hartley Peavey and Chief Operating Officer Courtland Gray join us this month.

MISSION REPORT

MI Spy

MI Spy takes it to central Ohio to visit the home of the Ohio State Buckeyes: Columbus. Will German Village Music Haus, Bluegrass Musicians Supply, Guitar Center or Sam Ash score a touchdown this time around?

COLUMNS

MSR Anniversary: Gretsch

The Music & Sound Retailer takes a look at the storied 135-year history of Gretsch.

MSR Anniversary: QSC

We don’t stop there. Also on tap is a look at QSC’s golden anniversary.

In the Trenches

As margins continue to dwindle, Allen McBroom says retailers must turn to the used gear market.

Shine a Light

We head deep into the heart of Texas to take a look at Texas Music Emporium, whose owner is an auto mechanic by trade.

‘Hire’ Learning

Mason Music’s Will Mason joins the Retailer for his first column, and takes a look at how to hire the best employees at your store.

Retailer Rebel

Gabriel O’Brien hopes you were able to attend The NAMM Show last month and view NAMM University sessions, as connecting with new customers requires a new approach.

Veddatorial

Despite internet competition, Dan Vedda reaffirmed that, during the holiday season, customers want to shop in a “nice” environment with helpful people who can help them pick out the right present.

Under the Hood

Fender had a huge NAMM Show with tons of product launches. We take a look at one of the hot releases, the American Original Series.

The Final Note

For our second edition of this new column, we spend some time with Tony Price, vice president of sales for Roland Corp. U.S.

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