Casio America Awards East Cambridge Piano

Casio America, Inc., honored James Nicoloro, Owner of East Cambridge Piano in Massachusetts, by naming him Casio’s 2017 Digital Piano Dealer of the Year. The award recognizes one outstanding Casio dealer for its exceptional sales achievements for Grand Hybrid Pianos, as well as its continued advocacy and support for the digital piano industry overall.

While attending Berklee College of Music in Boston MA for percussion and arranging in the 1970s, Nicoloro worked as an apprentice piano tuner and technician. He quickly discovered there was a strong demand for affordable student pianos, and he began to recondition old and neglected uprights. Nicoloro established East Cambridge Piano in 1978 and the business quickly expanded, eventually settling into its current location in Somerville MA. In recent years, the company welcomed the Casio brand into its operations, and it has been very successful with introducing the CELVIANO Grand Hybrid piano line to pianists of all levels.

Nicoloro said, “The CELVIANO Grand Hybrid line of pianos is quality all the way, and the fact that it features the same materials and processes as the C. Bechstein action is [a testament] to Casio’s high standards.” He added, “It’s incredible to be recognized for our efforts, and we are so proud and thankful to Casio for honoring us as a 2017 Grand Hybrid Dealer of the Year.”

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