Ernie Ball Inc., manufacturer of guitar strings, musical instruments and accessories, announced the promotion of Brian Ball to CEO. In his previous role as president, Brian was instrumental in leading a significant growth phase for the company. Brian will continue to work alongside his father, Sterling Ball, and brother, Scott Ball, as they continue to build upon the legacy that his grandfather Ernie Ball created in 1962.

Sterling Ball stated, “I am extremely proud to announce Brian Ball as the new CEO of Ernie Ball. The continued growth and innovation that Ernie Ball and Ernie Ball Music Man have had over the last several years are directly a result of Brian’s creativity and hard work. The groundbreaking products like Cobalt Slinkys, M-Steel, Paradigm and Aluminum Bronze, along with a full line of innovative accessories, are just part of the role Brian has played. Corporate transition in any business is critical and essential. I couldn’t be happier passing the baton to Brian. I look forward to watching Brian continue the legacy that his grandfather Ernie Ball started over 57 years ago. The future is bright for our family’s business and legacy.”

In his new position, Brian intends to strengthen the company’s market position within the guitar industry. He has been with Ernie Ball Inc. since 2000 in various roles, including artist relations, marketing, sales and leadership positions.

According to Brian, goals for the company under his leadership will include building upon the tradition and legacy of the family business, assembling a core leadership team to help drive the brand and sales objectives forward, leading the development and innovation of new products, leveraging growth potential in both domestic and international markets, pursuing strategic brand and artist collaborations, and continuing to build a groundswell of energy within the Ernie Ball and Ernie Ball Music Man divisions.

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