This session was dedicated to the importance of establishing a strong company culture in order to improve the customer experience at your retail business.
In “Tech Tips for Virtual Music Lessons,” presenter Fernando Jones offered practical tips for beginners who are looking to start a virtual music lessons program.
In “Titans of the Industry, Part II: 2021 Outlook and Beyond,” Taylor Guitars CEO Bob Taylor and C.F. Martin CEO Chris Martin IV offer their perspectives on the future of the MI industry and the guitar market in particular.
The 2019 NAMM Show saw a slight increase of 216 registered attendees to 115,301, following a 9-percent increase in attendees when comparing 2018 to 2017.
The...
Ernie Ball and Annie Clark – AKA St. Vincent – have released a mini documentary entitled “Disruption by Design” in which the artist explains her creative proces...
In 2018, nostalgia is king, everything old is new again, and remakes and reimaginings abound. Fender is capitalizing on this resurgence of old-school cool with ...
Andy Mooney, CEO of Fender Musical Instruments Corp., was asked to weigh in on the reported financial struggles currently facing Gibson Brands during a panel di...
When it comes to instruments, portability can be a double edged sword. Musicians appreciate the convenience of being able to take their instruments with them on...
