IDM “Drum Roadie for a Day” grand prize winner Fatima Brown backstage for sound check. Yamaha’s Tom Griffin is on the left pictured with Shannon’s drum tech Jeff St. Hillaire (a.k.a. Fro). Fatima was allowed to play Shannon’s kit.
October 10th marked the conclusion to the Percussion Marketing Council (PMC) 2015 International Drum Month promotion with grand prize winner Fatima “Zohra” Brown meeting drummer extraordinaire Shannon Larkin of Godsmack at the Rock Allegiance Festival in Chester PA. Brown is a 26-year-old drummer from Herndon VA and has been drumming for 15 years. She won the International Drum Month (IDM) “Drum Roadie for a Day” grand prize and an all-access backstage experience by submitting her entry through the PMC’s online entry process, connected with the participating percussion retailers during the month-long campaign in May. She was chosen from over 350 entries.
IDM “Drum Roadie for a Day” grand prize winner Fatima Brown backstage for sound check. Yamaha’s Tom Griffin is on the left pictured with Shannon’s drum tech Jeff St. Hillaire (a.k.a. Fro). Fatima was allowed to play Shannon’s kit.
The PMC targeted a variety of young, diverse audiences interested in drumming as a creative and healthy alternative lifestyle activity, asking drummers on PlayDrums.com to find a participating local music store or drum shop, with a life-size Shannon Larkin “Hit It Like You Mean It” standup, to enter the IDM “Drum Roadie for a Day” grand prize contest.
“The International Drum Month campaign and ‘Drum Roadie for a Day’ grand prize received tremendous interest and support from the entire percussion industry,” said PMC Executive Director Karl Dustman. “We doubled the number of participating retailers nationwide. Thousands of grand prize entries were processed and more than 100,000 social media impressions were recorded. This is the most successful International Drum Month campaign of the organization’s 20-year history.”
The new IDM “Drum Roadie for a Day” promotion reaches beyond the music industry through targeted Internet marketing to create excitement for drums and drumming, while driving new drummer-customers to local music stores or drum shops.