St. Louis Music, Inc., is managing and distributing the Sigma Guitar line. These mid-level guitars will be offered exclusively to members of the Independent Music Store Owners (iMSO) group. These acoustic guitars will MAP between $300 and $600, filling an important niche: beginning and advancing players looking for a quality guitar into which they can grow. “I cannot think of another company I’d rather enter into a partnership like this with than St. Louis Music,” said iMSO’s Gordy Wilcher, Co-Owner of Owensboro Music Center. “And we’re already getting a lot of interest from our 400-plus members. These guitars are well made and at that popular mid-level price point. And Sigma fits perfectly between SLM’s Austin and Alvarez lines. Frankly, those three combined are going to allow me to take some other guitars off my wall that I just can’t compete with on price with the Internet. They are great guitars and good for an independent music store’s bottom line. Sigma will give us a much needed edge!”
“St. Louis Music has always enjoyed a great relationship with independent music store owners, and our friendship with the people of iMSO has continued to grow,” said CEO Mark Ragin. Ragin began his career behind the counter of an independent musical instrument store, and he’s been dedicated to independent owners ever since. “We’re looking forward to offering a quality instrument just for iMSO members,” he said. “It’s going to be a great partnership.”