More than 110,000 visitors from 81 countries and regions crossed paths with 2,252 exhibitors during Music China in October, with attendees and exhibitors enjoying increases of 5 percent and 5.4 percent compared to the 2017 show, respectively.

“We couldn’t be happier with how the show has gone this year,” said Judy Cheung, deputy general manager of Messe Frankfurt Shanghai Co Ltd, who presented the show.

Outlining which areas of the Shanghai, China show provided the best results, she added: “Our live performance stages have been busier than ever before, and people seem to love the combination of getting business done in an engaging environment. We’re also satisfied with how our stronger focus on music education and culture has been positively received. The fringe event topics have drawn people to learn, share and network more efficiently at the fairground.”

The ever-popular outdoor drum circles and children’s musical performances also put smiles on the faces of all in attendance and offered insight into how valuable music can be not only from a business and trade perspective, but also in terms of enjoyment, togetherness and education, stated Messe Frankfurt.

A full house at the NAMM Industry Forum on the first day of the show was another highlight. NAMM Chairwoman Robin Walenta (pictured) was among those who spoke during this event.

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