The Avedis Zildjian Company has promoted Neil Larrivee to Vice President of Education and Drumstick Product Development.
In the role, Larrivee will bring together both the Zildjian and Vic Firth education teams into a single, fully integrated department.
He will continue to lead product development for both Vic Firth- and Zildjian-branded drumsticks.
According to CEO Craigie Zildjian, “We are excited to have Neil take on this new responsibility, which will allow both Zildjian and Vic Firth to better serve the educational community.”
Over the past 30 years, Larrivee has played a unique role in the growth of Vic Firth, while coordinating the music industry’s leading education program.
He has more than 35 years’ music teaching experience, most notably in marching, working with the Cadets Drum and Bugle Corps.
Larrivee was part of four DCI Championships and four High Percussion Awards, resulting in his recent induction into the Cadets Hall of Fame, as well as the WGI Hall of Fame.