Yamaha Electronics Corp., USA (YEC), which is the U.S. sales and marketing company for audiovisual products, has merged into Yamaha’s U.S. sales and marketing subsidiary, Yamaha Corp. of America (YCA). Both companies are located in Buena Park CA. YEC was originally established as a 100 percent-owned subsidiary of YCA in 1981. The merger objectives include realizing maximum synergies; increasing management efficiency, principally in administrative business processes; and implementing closely coordinated sales and marketing of musical instruments and AV products. Yamaha Commercial Audio, which markets to the systems integration segment, will remain as is.
