The music products industry is constantly striving to create new customers while, at the same time, satisfying the needs of seasoned musicians. As such, MI manu...
Taylor Guitars is a company whose legacy stretches back to 1974, when Bob Taylor and Kurt Listug joined forces after having met at a guitar shop called, quite...
For working musicians, the priority has always been value: getting a durable, dependable, great-sounding instrument, but at a price that won’t break the bank. B...
It has been more than 40 years since Greg and Janet Deering started Deering Banjo Company as a family business. In that time, the company has grown into the...
The popularity of individual musical instruments tends to be cyclical, with “hot” periods sometimes being measured in years and sometimes being measured in ...
The guitar segment of the music products market boasts a number of brands whose names have become synonymous with rock ‘n’ roll and musical virtuosity. Few guit...
At the NAMM Show this past January, Yamaha Corp. of America launched more than 100 products, thus ensuring that the venerable company—the world’s largest musi...
Riversong Guitars is a British Columbia-based guitar manufacturer whose unique creations represent the meeting of functional design and beautiful sound. Riv...
Joe Lamond, President and CEO of NAMM, frequently emphasizes the importance of growing the music products industry, arguing that we mustn’t merely fight ove...
Casio America, Inc., is a company whose considerable brand cachet extends across a number of technology-centered categories. Its company name and diverse as...
