Yamaha will host its annual Night of Worship event on January 21, 2021, during NAMM’s virtual Believe in Music Week. For the past 11 years, the Yamaha Night of Worship concert has presented live performances by worship music artists. The 2021 version will deliver the same immersive experience but in an interactive virtual format.
The hour-long session will feature music performances by We The Kingdom, named the 2020 New Artist of the Year by the Gospel Music Association, and the Jason Lovins Band. The bands will also share their experiences using music to inspire, and Yamaha is offering a live chat feature allowing viewers to interact with the artists and special guests during the livestream.
“This year’s event will deliver the best of contemporary worship music artistry, featuring We The Kingdom, an exciting newcomer on the music scene, and Jason Lovins, a beloved recording and touring artist with an incredibly inspirational story,” said nine-time Emmy-winning producer Chris Gero, who serves as chief artist relations executive at Yamaha Artist Relations Group/Yamaha Entertainment Group. “The online and interactive format will allow the viewers to get up close and personal with these artists and establish a deeper connection with their messages of faith through music.”
Night of Worship will stream on January 21, 2021, from 4 to 5 p.m. PST. The event can be viewed on the Believe in Music “Artist TV Channel,” and viewers must first register for Believe in Music here. A separate registration for Night of Worship is not required.
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