The submission period to apply for the Bernice Ash Memorial Award is now open. The annual award, which recognizes and honors the remarkable life and legacy of Bernice Ash, a music retail visionary who spearheaded the expansion of the Sam Ash family-owned music stores, was announced earlier this year to continue her commitment to excellence in the industry.

The award will recognize one or two award winners each year with a one-time grant in the amount of $5,000 for use in continued college-level or trade-related studies and a travel stipend to attend The NAMM Show in Anaheim, Calif. Recipients will also receive a one-year mentorship through the NAMM Young Professionals organization.

To be considered, award applicants must be current employees of a NAMM Member company, nominated by that company’s owner or manager, and identified as an up-and-coming industry leader seeking further professional development to enhance their career and service to the industry. Applicants must be enrolled or plan to enroll in professional development training that can include a college degree or another certificate program.

The inaugural award application is now open and will close on September 30. Recipients will be notified by November 1, 2021, and make their plans to attend The NAMM Show, January 20-23, 2022, in Anaheim, California. Interested participants can review the guidelines and apply at

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