Roland U.S. hosted an East Coast VIP Showcase on September 21, highlighting the many products that were unveiled at the company’s 24-hour global online music festival, called “The Future. Redefined.”
Nearly 200 respected musicians, engineers, retailers, media members (including editors from The Music & Sound Retailer), key influencers and music industry/musician’s union members attended the event, which was held at S.I.R. in New York City.
Guests got an up-close look at the new Roland and BOSS products that were unveiled at “The Future. Redefined.” in Los Angeles CA on September 9 (#909day).
They included the Roland TD-50 flagship V-Drums kit and DJ-808 DJ controller, the BOSS GT-1 multi-effects processor and Katana amps, and many more.
The Serato and V-MODA team were also on hand, spotlighting the V-MODA headphones and performing on the DJ-808 DJ controller to audience applause.
Visitors also enjoyed food, impromptu jam sessions, and the opportunity to interact with the Roland and BOSS product team, who offered demos, answered questions and received guests’ product feedback. Many artists posed for photos, as well.
Special guests in attendance included Will Lee (“The Late Show with David Letterman,” Fab Faux); Bashiri Johnson (Michael Jackson); Omar Hakim (Daft Punk, Sting, Weather Report); Carlos Alomar (David Bowie); Gerald Heyward (Beyoncé, Michael Jackson) and others.
