Reverb will offset 100 percent of its carbon emissions from shipping. For every item purchased on Reverb, an investment will be made in environmental projects that protect vulnerable forests — all at no cost to buyers or sellers.

“While it’s important to acknowledge the impact our business has on the environment year-round, we’re particularly aware right now, as consumers increasingly rely on online shopping,” said David Mandelbrot, CEO at Reverb. “Now, each time someone buys an item on Reverb, we balance out the carbon emissions by creating a positive environmental impact — specifically through the conservation of forests that absorb carbon and protect the types of trees used to make many of our favorite musical instruments.”

According to Reverb, Offsetting its carbon footprint from shipping will directly benefit important forest management projects that address deforestation and degradation:

  • Peru’s Madre de Dios Amazon project,which protects Brazilian rosewood and mahogany trees, among other indigenous plants and vulnerable animal populations.
  • The Floresta de Portel project in Brazil’s state of Para,which lies within one of the country’s largest rainforests, protects Coração de Negro Swartzia and Jacaranda Copaia, which can both be used to make musical instruments.
  • The UPM Blandin Native American Hardwoods Conservation Project,which supports the continued conservation of nearly 20 million trees in native, mixed hardwood forests in Minnesota.

These sustainability efforts will come at no cost to Reverb buyers or sellers. Etsy — the global marketplace for unique and creative goods that acquired Reverb last year — will be making the investments on Reverb’s behalf.

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