Reverb.com has hired Mark Johnson to lead the company’s marketing efforts in Europe. As Marketing Director for the company’s largest and fastest-growing market outside of North America, Johnson will help to cultivate Reverb.com’s success and momentum in Europe. He joined Reverb.com after nearly six years at Andertons Music Company, where he was most recently Head of Digital Marketing. Johnson joined Andertons in 2011 as a Copywriter, and he earned several promotions over the years. He’ll use his background in search engine optimization, pay-per-click advertising, e-mail marketing, video marketing, social media and other areas to contribute to Reverb.com’s success in Europe.
“Over the past year, we’ve worked to build out tools and infrastructure to make Reverb.com the easiest place to buy and sell music gear from anywhere in the world,” Kevin Drost, Director of International Strategy at Reverb.com, stated. “Mark’s experience in the industry and passion for gear will undoubtedly help us connect more European buyers and sellers to opportunities across the globe.”
Johnson, who is originally from Guildford in England, is based in the U.K.