QSC Audio Products has premiered a new Web site for inspired guitarists, keyboardists, drummers and other musicians, who are increasingly becoming aware that the K Family of loudspeakers (K Series, KW Series) can exceed their expectations as a musical instrument amplifier or foldback monitor. The musicians themselves were the genesis for the creation of KforMusicians.com, leading the way via online forum discussions touting the company’s active loudspeakers as a good solution for accurate sound reproduction of digital sources in a live application. The K for Musicians Web site, available in English and Spanish, offers multiple examples of how K Family loudspeakers can be used for musical instrument reproduction in common, live performance applications. There are distinct and separate areas for electric guitar, acoustic guitar, bass guitar, keyboards, electronic drums and acoustic drums, as well as compelling K for Musicians artist profiles, photos and interviews.
The constantly growing list of featured artists in the various categories include such notables as Dweezil Zappa, Tony Levin, Jonathan Cain, Salo Loyo, Omar Hakim, Dave Weckl and many others. And, in each case, the common sentiment heard is that the K Family allows musicians to be more expressive, add nuance and greater dynamics, and produce live performances that are more creative and inspired.
“We are quite impressed with the number of guitarists not only using our products as amplifiers, but passionately endorsing them on the many guitar forums, as well,” stated Ray van Straten, QSC Director of Marketing Communications. “So many electric and bass guitarists are now utilizing technology to recreate traditional amplifier sounds, whether it is from something like a Fractal Axe, a POD, a pedal, an iPad or even a laptop computer. A common instrument amplifier is going to wreak havoc on that sound, as it’s already a complete signal. K Family loudspeakers let musicians play with all the expression and nuance they enjoy in the studio and, because each loudspeaker is outfitted with a 1,000-watt power module, they also provide the energy and presence found on the most powerful stage amplifiers.”