Peavey Electronics is making its presence felt in the DJ market, as was made clear by the company’s booth at DJ Expo in Atlantic City. Hosted by Canal Sound and Light, the booth featured a line-up of DJ performers and a lightshow created with a plethora of fixtures from CHAUVET Professional. The lighting highlighted a selection of pro audio products from Peavey, including the company’s line-array system, the Versarray, along with the Peavey IPR Series and Crest Audio Pro-LITE Series of power amplifiers. Areas of the booth were also outfitted with Peavey’s compact and portable PVX series of active and passive loudspeakers, plus Peavey microphones and stage accessories.
“Peavey Electronics and Canal Sound and Light told us they wanted to make a statement at this show,” said LD Jason Ayala of Jason Blends (New York), who designed the booth. “They wanted something that went beyond the standard trade show booth look and entered the realm of a production with an EDM festival feel. At the same time, there wasn’t a gigantic budget to spend, so the fixtures we chose had to give us a lot of impact for our investment.”
Ayala worked with Jeffrey Kwan of Canal Sound and Light to select the products for the all-Chauvet rig. The pair chose six Rogue R2 Spot moving heads, four Rogue R1 Beam moving heads, three Strike 882 strobe SMD panels, two COLORado 2-Quad Zoom Tour par fixtures and 32 PVP S5 LED video panels. “Our entire booth was Chauvet, because that’s we’re we got the most performance for our investment,” said Kwan.
The lighting design created by Ayala used the Rogue R2 Spots to highlight the DJs on the booth stage, a collection of performers that included DJ Leverage, DJ Cutlass, DJ Jay Ski and DJ Keith Shocklee, an original member of hip-hop group Public Enemy. The New York-based LD used the Rogue R2 Beams and Strikes to create eye candy for the large crowd that gathered to watch the iconic DJs perform.
Ayala arranged the PVP panels in three levels. The top panel measured 40 inches by 160 inches, and the bottom two were 40 inches by 80 inches. The larger top panel was devoted to Peavey branding.