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MI Spy Revs Up

MI Spy
When I attended college, everyone remarked about how odd it was that a native Floridian would choose to attend school in the New York ’burbs. To this day, I still live just outside the Big Apple, but I return at least once a year to my beloved hometo...
money impact

Big Impact Without The Budget

Mike McAfee
For independent, brick-and-mortar retailers, whether in a big town or a small one, staying top of mind with customers is a daily focus. As indie stores, we usually take more of a grassroots approach to building our brand and customer base. Word of mo...
Ludwig Drums’ Evolution Drum Set

Ludwig Drums’ Evolution Drum Set

Anthony Vargas
The music products industry is constantly striving to create new customers while, at the same time, satisfying the needs of seasoned musicians. As such, MI manufacturers spend much of their creative capital devising user-friendly, entry-level instrum...

Whose Music Store Did The MI Spy Secret Shop This Month?

Staff
Blizzard Lighting’s Kryo.Morph Beam/Spot/Wash Effect Fixture Pioneer DJ’s XDJ-1000MK2 Multiplayer Alfred Music’s Christmas Piano Series, By Catherine Rollin Sondpex Electronics’ KoolMax 40-Quart Cooler With Built-In Sound System Catch...
Schumer D'Addario

Schumer, D’Addario Team For Reelection Commercial

Dan Ferrisi
D’Addario & Co., Inc., was selected as a featured New York company for one of a handful of commercials that are running as a series for Sen. Chuck Schumer’s reelection this year. The ad, which was shot at D’Addario’s headquarters in Farmingda...

Mission Statement: The So-Called ‘Death of Retail’

Dan Vedda
Unless you have blinders on, it’s almost impossible to miss the stream of stories in the news media about the so-called “Death of Retail.” More correctly, it’s a narrative about the decline of brick-and-mortar retail. The stories document the parade ...
Josh-Jonak,-Jesse-McNamara-and-Sara-McCluskey-copy Music Royale

Where Love Of Music Is King

Michelle Loeb
Jesse McNamara’s history with Ohio’s music retail scene spans most of his life. As a high school student, he interned at Coyle’s Music—the local music store from which he bought his first guitar—and, later, he became a Manager and guitar instructor f...