With products that ranged from lighting drones to a 3D violin, the product segments represented at Musikmesse and Prolight + Sound evinced remarkable innovation in the music and entertainment sectors. During the show, around 100,000 visitors made their way to the Frankfurt Fair and Exhibition Centre. With 144 visitor nations, as compared to 130 last year, the exposition was even more international than normal. In total, 1,922 exhibitors from 55 countries presented products that included media, lighting, sound and stage technology, event equipment, musical instruments, electronic equipment, and hardware and software.
“Against the background of significant concentration in the musical instrument sector and a continuous process of development in the event-technology field, we give the course of business at the international trade-fair duo a positive rating,” Detlef Braun, Member of the Executive Board of Messe Frankfurt, said. “It is our responsibility to provide a future-oriented marketing platform with target-group-specific formats and events. We take this very seriously and, accordingly, we will once again enter into an intensive dialogue with exhibitors and associations with a view to 2018.”
To increase value for all visitors, Musikmesse was supplemented by new attractions, and the complementary program of events was extended. Together with the Musikmesse Festival, the fair offered more than 1,000 events, inclusive of concerts, live performances, workshops and master classes. Accordingly, the level of satisfaction at Musikmesse was up as compared to previous years not only on the exhibitor side, but also among visitors. Eighty-three percent of visitors said they had achieved their personal targets for the fair. Retailers also confirmed the positive processes that have been set in motion by the exposition’s restructuring.
The next Musikmesse and Prolight + Sound will be held from April 11 to 14 and April 10 to 13, 2018, respectively.