This year marks the 20th anniversary of Music China, which will be held from October 13-16 at the Shanghai New International Expo Centre. With an exhibition space spanning 10 halls, Music China is gathering momentum as it steps towards its major milestone, with a large number of brands already confirmed to exhibit at the anniversary edition.

Over the last two decades, the show has developed from an event with 274 exhibitors into what is today one of the world’s largest trade fairs for musical instruments.

Judy Cheung, deputy general manager of Messe Frankfurt (HK) Ltd, is proud of how Music China has expanded over the years. “Since its launch in 2002, Music China has grown from strength to strength, and has quickly established itself as a renowned trade platform within the musical instrument industry, confirming the show’s overall strength in generating meaningful business results for both local and overseas industry players, as well as providing an ideal destination for brand building, education and networking,” she said. “Music China offers a unique platform which is indispensable and irreplaceable.”

To help participants seize every possible business opportunity, this year’s Music China has added a “recording and studio equipment” category to enhance its product profile and open doors in the live streaming market, which has soared in popularity in China. It is believed the new addition will attract musicians, musical instrument teachers, artists, music lovers and KOLs to explore new business prospects with suppliers at the show.

Music China is organised by Messe Frankfurt (HK) Ltd, the China Musical Instruments Association and Shanghai Intex Exhibition Co Ltd. The organizers will closely monitor the pandemic situation and will strictly follow the local government’s protection guidelines.

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