The overall atmosphere of Music China, which took place from October 28–31, was brimming with positivity as business opportunities and music appreciation filled the halls of the Shanghai New International Expo Centre. Despite the pandemic and travel restrictions, the show drew 81,761 visitors to source from a total of 1,106 exhibitors across 11 halls in more than 100,000 square meters of exhibition space.

At the conclusion of the 19th edition, Judy Cheung, deputy general manager of Messe Frankfurt (HK) Ltd, was pleased to see how Music China has helped industry players amid the pandemic.

“It’s always exciting to see the show launched, particularly during this very unusual year,” Cheung said. “I feel immensely proud of the visitor and exhibitor attendance and their high level of show satisfaction. This edition marks another milestone that we’ve achieved. After many years of development and dedication to the MI industry, Music China has built up its reputation as a leading industry platform. The presence of many world renowned brands and highly relevant buyers are evidence of this. We will continue to provide an all-round trade fair in terms of cultivating business relationships, brand building, information exchange and education. I look forward to meeting our MI friends in 2021 to celebrate the 20th anniversary of the show.”

As the last major trade fair of its kind this year, Music China provided a business platform that enabled industry stakeholders to conduct business activities and gather updates on the latest technological advancements. The show attracted a strong presence from a number of international brands. Despite the fact that many overseas exhibitors were unable to travel to Shanghai, their brands were represented at the fair by their local Chinese sales offices. Additionally, international pavilions representing the Czech Republic, Germany and North Korea were present.

This year’s show also offered a range of seminars and training courses catering to different product segments and professional experiences. Noteworthy events included the NAMM CMIA Industry Forum and the NAMM University Courses. Running parallel to the educational events were live outdoor performances encompassing a variety of musical genres. From demonstrations in booths to the “Never-ending Music – Live” shows, musical talent was on full display as artists showcased their skills and entertained large crowds.

The 20th anniversary edition of Music China will be held from October 13–16, 2021.

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