This year’s Music China will open next week, boasting 1,782 exhibitors from 30 countries and regions across 113,0211 square feet of exhibition space. Together with a wide spectrum of forums, conferences, performances and activities, the show is set to convey its focus on business, education, music and culture. Showcasing at the Shanghai New International Expo Centre are key industry players and brands, including Alfred, Casio, D’Addario, Fender, Ibanez, Roland, Steinway, Tama, Yamaha and more, including first-time exhibitor Bergerault from France. Many events and conferences will be held during the show, where numerous industry experts will share their successful business tips for improving customer-base, sales and marketing techniques, retail and online business, etc.
For the first time, Music China has jointly organised the Music Conference with the Chinese Society for Music Education (CSME), which will be held from 12–16 October at the Holiday Inn Shanghai Pudong Kangqiao. Music education experts from China and the U.S. will provide insights into different education aspects, with hot topics such as how music-making promotes neuroplasticity and language development in early childhood. Speakers include: Gabriella Musacchia, PhD, Assistant Professor, Department of Speech-Language Pathology and Audiology; Anne Fennell, Performing Arts Chair and Instrumental and Music Composition Teacher at Mission Vista High School in Vista CA, Sub-Committee Music Writing Team member for the National Core Arts Music Standards, Member of the NAfME IN-ovations Council; Victor Fung, Professor of Music Education, Director of Center for Music Education Research.
For more information about Musikmesse fairs, please visit www.musikmesse.com.