Music & Arts has acquired Be Part of the Music, a national music education advocacy organization led by Scott Lang and Andrew Hrynyshyn. Now under the umbrella of Music & Arts, the free services offered by Be Part of the Music will be more accessible to music educators nationwide.

Music & Arts president Jeff Gottlieb made the announcement, stating that it reflects Music & Arts’ ongoing mission of expanding the scope of the resources they are able to offer the music education community.

Founded in 2011 and currently celebrating its 10th anniversary, Be Part of the Music provides a range of free content. This includes videos, documents and advocacy materials. It also offers “done-for-you” solutions, such as website builders, automated solutions and pre-built campaigns.

“This strategic acquisition represents a significant and long-term investment into not just advocacy, but music education. As one of the nation’s leading school music providers, we felt it was important to add this crucial piece of the puzzle, in order to continue building a cohesive and forward-thinking advocacy program that provides value to music educators and the students they serve,” said Gottlieb.

“From the very beginning, we identified Music & Arts as the ideal strategic partner,” Be Part of the Music founder Scott Lang added. “We knew we had the content and materials to help start and keep more kids in music, but we lacked the resources and extensive national reach needed to truly move the needle. Music & Arts gives us the ability to move our mission forward in a way we could never do without them. This partnership truly is a win-win!”

What Music & Art’s Acquisition Entails

As a part of the acquisition, founder Scott Lang has joined the Music & Arts team in a newly formed role as director of advocacy. He will report to Brian Wilson and serve on the School Services team. Lang is a veteran band director of 16 years and a nationally renowned voice in the field of music education. He spends almost 200 days a year on the road. He is also the author of more than 10 music education-related publications.

Andrew Hrynyshyn has also joined the School Services team, where he will serve as product manager, advocacy. Hrynyshyn holds a passion for music education, as well as strong business acumen. In addition to his role at Be Part of the Music, he also helps support various music education advocacy organizations. He currently serves as a board member for the Arizona Academy of the Performing Arts in Tempe, Ariz.

Even though the acquisition was finalized in recent weeks, Lang and Hrynyshyn have been hard at work consulting with Music & Arts since the start of 2021. They have already produced three program initiatives: Recruitment Roadmap, Musical Gateway and Understanding ESSER.

For more news from the Music & Sound Retailer, click here.

No more articles