Messe Frankfurt has postponed the upcoming edition of Musikmesse to 2022. A spring date is planned within the time frame of Prolight + Sound in April. Working with its associations, as well as other partners, Messe Frankfurt is developing format and content for an event that will take into account the requirements and objectives of all participants.

Explaining its decision, Musikmesse emphasized that it continues to be committed to its brand essence, the promotion of active music-making. Due to the current circumstances surrounding COVID-19, however, the interactive event it typically strives for cannot be realized in 2021. This is also true of the accompanying Musikmesse Festival, which recently featured 100 concerts throughout Frankfurt.

“In close cooperation with the industry and the associations, we have mastered many market situations in the past,” Stephan Kurzawski, member of the board management of Messe Frankfurt Exhibition GmbH, said. “More than any other sector, music thrives on intensive personal exchange, from joint concert experiences to instrumental workshops. This is precisely why the continuing tense situation demands a responsible evaluation of circumstances — for the music industry and music scene as well as for ourselves as organizers. In this way, we hope to be able to create a realistic perspective for all those involved next year, if the situation permits.”

Additionally, Musikmesse wants to take advantage of new opportunities. Over the next few months, viable options will be discussed with the music industry as to how Musikmesse can meet the situational needs of all stakeholder groups even better. The context for this is not only significant structural and industry-specific trends such as increasing media convergence, smart and virtual instruments, AI-supported music production and increasingly competitive access to consumers, but also in particular the corona-induced upheavals in the market.

In addition, music education topics and the value of musical education will be highlighted even more intensively at the next edition of Musikmesse.

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