Keep Music Alive revealed that television & Broadway star Matthew Morrison will serve as the official spokesperson for the 5th Annual Kids Music Day. Morrison is best known for his portrayal of Link Larkin in “Hairspray” on Broadway, and for his role as Will Schuester on the hit television show “Glee” on the FOX Network from 2009 to 2015. He is also a recording artist with three studio albums including “Disney Dreamin’ with Matthew Morrison” released on Walt Disney Records earlier this year.

The 5th annual Kids Music Day will be celebrated on Friday, October 2. Each year, Keep Music Alive partners with music schools, music stores and other music organizations around the world to hold special events that benefit and celebrate kids playing music. The goal is to highlight the importance of including music in children’s education. Events held by participating locations include open houses, instrument petting zoos, free music lessons, student music performances, community/family jams, instrument donation drives, kids open mics and more. Due to the ongoing pandemic, virtual events and promotions for Kids Music Day will include live-streamed performances and open mics for kids, free online lessons, virtual instrument petting zoos, online instrument clinics, and Kids Music Day sales on select instruments, accessories and lesson programs.

“This year has presented many challenges, and I’m very thankful for music and its ability to bring positivity to my family’s life,” Morrison said.  “I know firsthand just how valuable an introduction to the arts can be, and because of that, I’m here to support my friends at Keep Music Alive to celebrate Kids Music Day. Our hope is to encourage kids and their parents to tap into the arts to find the relief, joy, and inspiration that playing music can offer.”

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