COVER STORIES
Advice Column
We offer plenty of information and advice from several of the excellent webinars NAMM has hosted recently.
Salute to Service
For military veterans suffering from PTSD, music can be a great answer, thanks to the work of Guitars 4 Vets.
FEATURES
Shine a Light
Texas’ Strait Music has 57 years of tremendous success. Find out what the MI store is doing to separate itself from the competition today.
Under the Hood
Today, having every tool needed at your store in order to get the job done is even more important, such as MusicNomad’s Premium Guitar Tech Truss Rod Wrench Set.
INTERVIEWS
Five Minutes With
D’Angelico Guitars’ Brenden Cohen has seen the coronavirus from its epicenter: New York City. Learn what he has seen during the health crisis and how the guitar manufacturer is forging ahead for the future.
The Final Note
Chris Meikle, senior vice president, sales and marketing, St. Louis Music, might have been a chef today if he did not pick the music route.
MISSION REPORT
MI Spy
MI Spy could not visit stores due to many stay-at-home orders. So he/she did the next best thing: reviewed MI store websites. In this part one of a two-part story, MI Spy virtually checked out Minneapolis.
COLUMNS
Grassroots Marketing
Even if customers are now allowed in your store, Zoom has become and will remain a valuable online resource for MI retailers. Mike and Mirian Risko offer plenty of Zoom advice.
In the Trenches
Allen McBroom describes everything he learned during his coronavirus “vacation.”
Veddatorial
Ohio’s Skyline Music has only been able to do enough to cover the things that needed to be paid during the COVID-19 pandemic. However, there are reasons to be optimistic in the future.