Hohner Launches Dealer Marketing Center
Hohner has launched its Dealer Marketing Center, located in its Glen Allen VA headquarters. The 3,200-square-foot showroom displays new products, packaging and merchandising solutions for its dealers and distribution partners in the U.S. and Canada. “Our goal is to continuously showcase innovative and profitable marketing solutions for our dealers, motivating their customers to purchase our products in their stores,” commented the President, Clay Edwards. “The Dealer Marketing Center gives us the opportunity to offer solutions that will help dealers differentiate their retail environment and improve their profitability per square foot.”
He continued, “We have reinvested significant capital to bring innovative new product, packaging and merchandising solutions to market to educate and motivate consumers at the point of sale. At the same time, we’ve increased our inventory positions to support our investment in these solutions at retail. The result has been significant gains over the past four years in sales, profits and market share for both Hohner and its dealer partners.”