Hal Leonard and Zivix have announced a partnership in which Hal Leonard will distribute Zivix products to the music products market in the U.S. and Canada, effective immediately. Zivix’s flagship product, Jamstik+, is a Bluetooth-enabled digital guitar with real strings and real frets. It works with an iPad, iPhone or Mac, as well as a multitude of music apps, including an interactive guitar lessons app series made by Zivix.
“We are pleased to be partnering with Hal Leonard, a company that has been a pioneer in the music-education industry and one whose leadership has helped shape its foundation over the years,” said Ed Cannon, CEO of Zivix LLC. “This relationship allows us to better engage with the music industry by introducing our award-winning products and associated software applications for music education. Through Hal Leonard and their strong dealer network, we gain a fresh perspective and potential integration opportunities….”
“Jamstik+ and the PUC+ Wireless MIDI interface are extraordinary products that appeal to a new generation of players,” stated Brad Smith, Senior Sales & Marketing Manager of Hal Leonard Corp. “We look for partners that are interested in making new musicians, as well as supporting current players who are used to cool new tools in their music production. Zivix fits that profile.”
Smith added, “Using the attraction of online experience is something our market needs to embrace. Zivix recognizes this, and they’ll help us all profit from this emerging market of online players. They are opening the world of apps to new players, and our retailers will profit from selling this gateway instrument.”