Guitar Center opened Custom House, a new AVDG and Guitar Center Professional multi-functional experience center. This new location, based in Nashville, features the latest in audio and video solutions from a collaboration between Guitar Center Professional (GC Pro) and GC’s Audio Visual Design Group (AVDG) and begins to showcase their combined capability.

Custom House is specifically designed to create a relaxed, comfortable and casual environment, where current and future clients can spend time with Guitar Center’s account executives to exchange ideas and goals, while spotlighting Guitar Center’s numerous capabilities to serve its customers. Additionally, Custom House highlights immersive technology examples and case studies created by the AVDG/GC Pro teams.

“With the opening of Custom House, we are now able to provide Nashville and the Southeast region with new, expanded resources and services to handle our clients’ residential or commercial space needs,” said Doug Carnell, Guitar Center vice president of business solutions. “Nashville has been rapidly expanding, and we wanted to give our customers a full understanding of what the AVDG/GC Pro teams can do for them. Custom House is an experience center that not only showcases the latest state-of-the-art customized A/V solutions, but also provides clients an environment to relax and discuss their specific needs with Custom House staff.

“The opening of Custom House is a key milestone and provides a glimpse of future developments for the expansion of the Guitar Center organization,” added Ron Japinga, Guitar Center President and CEO. “The integration of AVDG with Guitar Center Professional in Custom House gives us the ability to service clientele in their professional, commercial and residential endeavors. As our business grows and the needs of our customers evolve, we will continue to provide customized, turnkey solutions to not only keep Guitar Center competitive, but to lead the MI industry in innovation.”

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