Guitar Center has named Mohit Parasher as the president of the company’s Business Solutions segment. In this new role, Parasher will be responsible for driving top- and bottom-line growth, as well as expanding the scope of Guitar Center’s Business Solutions, the company’s B2B arm that includes design and system integration firm AVDG and Guitar Center Professional (GC Pro). Parasher will report directly to CEO Ron Japinga, and will also serve as a member of Guitar Center’s executive management committee.

Parasher brings 28 years of experience in consumer and B2B products and services across the U.S., Europe, Asia and Middle East/Africa, along with a leadership vision that incorporates an understanding of the markets Business Solutions serves and business fundamentals stressing customer service, the ability to embrace change and a deep understanding of the AV industry as a whole.

Parasher’s appointment comes closely on the heels of AVDG hiring Timothy Hill, former global vice president of engineering at AVI-SPL, as general manager of AVDG’s Eastern U.S. Operations.

“As Guitar Center accelerates its strategic expansion into commercial AV and smart home segments, we are delighted to have Mohit bring his three decades of experience in consumer technology, telecom and enterprise technology to drive this strategic expansion,” Ron Japinga, CEO of Guitar Center, said. “He will also lead strategic acquisitions for growth of existing business lines and into these segments.”

Parasher joins Guitar Center’s Business Solutions team from Harman International, where he was president and executive vice president of the company’s Professional Solutions division. In that role, he helmed the transformation and consolidation of the division, leading a team of 2,500 people across the world spanning sales, marketing, products, engineering, operations and other functions. Before joining Harman, he held CEO positions at two companies of the Bharti group: Airtel and Beetle Teletech Limited (now Brightstar India).

“I am delighted to join this iconic company and its talented team to lead the strategic initiative of expanding and serving our customers in the commercial AV and smart home segments,” Parasher said of the appointment.

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