Gibson has announced the addition of Mesa/Boogie to its family of brands. Mesa/Boogie, a boutique amplifier company, was founded 51 years ago by Randy Smith. Smith will join Gibson as master designer and pioneer of Mesa/Boogie. In his new role, he will continue his passion for tube technology and his vision for building hand-crafted, high performance amplifiers.
“At Gibson we are all about leveraging our iconic past and leaning into the innovative future, a quest that started over 100 years ago with our founder Orville Gibson,” James ‘JC’ Curleigh, president and CEO of Gibson Brands, said. “Today this quest continues with the addition of Mesa Boogie into the Gibson Brands family, along with the visionary leadership of Randy Smith and his Team who, for the past 50 years, have created an iconic and innovative brand that has stood the test of time. This is a perfect partnership based on our collective professional experiences and passion for sound.”
“I’m 75 years-old and still at work every day,” Smith added. “This is my art and many of our crew have worked along my side for 30 to 40 years. As we witnessed JC and Cesar transform Gibson, we saw kindred spirits sharing common values and a fierce dedication to quality. Today, Gibson’s guitars are the best-ever and when they asked if we’d like to become Gibson’s Custom Shop for Amplifiers, we envisioned a perfect collaboration that would expand our outreach while preserving our legacy beyond my time. Gibson realizes the unique value of what we’ve all built together and this next chapter in the Mesa/Boogie story is a continuation of that dream. I am so fortunate for this partnership with the new Gibson after 50 years of doing what I love. It’s been the ride of my life . . . and it ain’t over yet!”
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