Wisconsin-based Geneva Supply acquired Cascio Interstate Music, the 14th-largest musical instrument dealer in the United States, through a voluntary receivership. Additional terms of the deal were not disclosed.

“One of the most exciting things about this acquisition is that we get to elevate a legendary Wisconsin business alongside us by delivering a range of musical products without geographical or distribution limitations at the same value,” said Jeff Peterson, co-founder/CEO of Geneva Supply. “Top musical instrument manufacturing companies and brands now can find and channel new customers with a trusted and valued partner.”

  • Launched in 2009, Geneva Supply provides brand strategy, digital marketing services, and supply chain solutions for Amazon and e-commerce platforms. Co-founders Peterson and Mark Becker were recognized as Small Business Persons of the Year by the U.S. Small Business Administration (2020).
  • Cascio Interstate Music was founded in 1946 by Frank Cascio as a small accordion studio in Milwaukee. It’s become a national player in the music industry with products like Archer Guitars, Ravel Woodwinds, Union Drums, and Melokia Ukuleles and recommended by musicians and educators for over 70 years.

“Cascio Interstate Music has an impressive catalog of proven product performance, backed by a passion for music,” said Becker. “The business was built on decades of undeniable value and consumer loyalty. We have high expectations for expanding product availability to musicians and repositioning the seller model to the online marketplace to connect everything and everyone.”

The acquisition timing also presents an opportunity for Geneva Supply to host activities in greater Milwaukee and offer space for its growing workforce.

“Creating a relationship and a culture through new opportunities has always been our passion,” said Peterson. “The Milwaukee metropolitan area is fast-growing for business development and offers historic hard-working charm for us to renew and create. It is a place we have long considered to stretch our roots.”

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