Gator partnered with artists Beatriz and Bianca Williams to create a unique strap that will be given away with donations to organizations leading the charge. The goal is to raise money and awareness for these organizations’ missions and create a strap as a conversation piece for musicians to wear and drive dialogue with.

Starting on June 12, for every donation more than $25 that  is  made  to NAACP Legal  and Defense  Fund, Center  for Economic Inclusion,  ACLU,  Equal  Justice  Initiative  or  Color  of  Change,  Gator  will  give  a  free,  special-edition Levy’s guitar strap.

“This  affects  every  human  being,  regardless  of  race, and  we  have  a  responsibility  to ourselves and others to be better,” said Crystal Morris, Gator founder and CEO. “Gator is committed to being part of the change. We do not want to sit on the sidelines as observers. We want to use our voice to spark conversations that lead to change. We all have a choice. Let’s choose to rise together.”

Added Beatriz and Bianca Williams, “The design of the strap represents our nation and the values we should live by — justice, respect, kindness, peace, unity, equality, and love for all, no matter the color of your skin. It provides an abstract view of a deconstructed flag, demonstrating how our nation is pulled apart by racism. The inspirational words on the back highlight the values and actions that will bring our nation together in solidarity and strength.”

How to be a part of the change and receive a free strap:

  1. Donate to  NAACP  Legal  and  Defense  Fund,  Center  for  Economic  Inclusion, ACLU, Equal Justice Initiative or Color of Change
  1. Complete short order form with contact details and donation receipt here.

Afterward, Gator will ship a special-edition Levy’s strap for free.

To donate and for more information on advocacy and education organizations:


  • Strap not available for sale
  • Currently available only in the US
  • While supplies last

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