Fishman has unveiled new retail packaging for its acoustic amplification products. Developed in collaboration with White Ink—a New York-based, full-service branding and design agency—and manufactured by Stephen Gould Corp., the packaging retains the color and icon identification elements of Fishman’s product families and categories as represented in the company’s full-line catalog. The black-on-black box design is complemented by two wraparound decals that include product features and specs, as well as easily identifiable family color markings on four of the six sides. Both the outer slipcase-style sleeve and the inner box are marked with a metallic silver foil Fishman logo. The new packaging comes in two sizes, depending on the product, and it can be displayed and merchandised in a variety of different configurations at dealers. The interior box has a dual-magnet enclosure and redesigned compartment inserts.