Fender executive vice president Justin Norvell accepts the Music & Sound Award for Best Bass Guitar and Best Non-Guitar Fretted Instrument of 2020. He delves into why he believes the winning products — the Fender 60th Anniversary Roadworn ‘60s Jazz Bass and Fender Billie Eilish Signature Ukulele, respectively — have been so well received and touches a bit on the company’s future.
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