Fender Musical Instruments Corporation (FMIC) unveiled a new slate of products for the remainder of 2020 via a global online meeting experience for dealers worldwide. The company showcased additions across nearly every category. In light of COVID-19 restrictions, which caused the cancellation of Summer NAMM in Nashville, Tenn., Fender has created a private interactive portal for dealers to explore executive and product video and visuals via an easy to-follow user interface.

“Twenty-twenty has presented unprecedented challenges for every business around the world,” Tammy Van Donk, EVP sales, America and EMEA Fender, said. “As we continually adapt to new norms, we are excited to provide a new immersive online dealer experience in lieu of Summer NAMM and Winter NAMM in 2021. It is with immense pride that Fender continues to unveil new product innovations and instill confidence in our industry at a time when dealers and players alike need them most.”

“Continued product innovation is at the core of everything we do, and our new products are a direct reflection of feedback from artists and players around the world,” Justin Norvell, executive vice president, product at Fender, added. Throughout the remainder of 2020, we’re introducing an elevated, compelling selection across all categories – including electric and acoustic guitars, basses, amps, pedals, accessories and more – with something for every player at every stage of their musical journey. Some of the greatest music has come through in the most challenging times, so serving artists now and in the future with tools to create has never been more important.” 

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