Drum Workshop (DW) introduced a plethora of new products across its entire portfolio of brands, offered guest appearances and much more during its Drum Day LA 2021 on Feb. 5.
“One thing that hasn’t changed is the quality of our drums,” DW chairman Don Lombardi said during the video that was streamed live on YouTube.
The event included a look at new Gretsch, Latin Percussion, Pacific Drums and Percussion, and DW products, including the announcement of signature models the company is releasing with Gergo Borlai and Keith Carlock.
DW Custom Shop also announced the addition of all-new Purple Core hybrid drum shells to its lineup of customizable shell options.
Regarding Purple Core technology, DW senior executive vice president John Good said, “This is a big breakthrough for us. We’ve been searching for a way to make a shell from mostly short grain veneers for a long time but wanted it to be something that would stand the test of time. The nature of Purpleheart allows us to do this. With only one horizontal ply throughout the shell, we’ve created a drum with really low frequency, but with all of the attack and presence we wanted. Can’t wait for drummers and engineers to hear it for themselves.”
Much of the two-hour Drum Day LA event was led by Good, which culminated in a tour of DW’s Oxnard, Calif., factory. The end of the factory tour saw Good showing the drum set the late Rush legend Neil Peart used on his last factory tour. “This is the room I would spend time with Neil Peart,” said Good.
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